The effort is the message
In a world of AI-generated performance reviews, the deliberate act of crafting thoughtful feedback by hand becomes the real product, signaling care, investment, and genuine attention to growth.
Hi, my name is Mahmoud
Experienced engineering leader focused on building healthy and high-performing software engineering teams, in B2B and B2C organisations.
Proven ability to effectively lead the delivery of impactful solutions and co-create product development strategy with partners and stakeholders.
Recent Thoughts
You Should Code
AI assistants have given leaders their instruments back, allowing them to code again and develop empathy through understanding the real constraints developers face.
The Wrong Kind Of Skepticism
Reflecting on the "Trust but Verify" principle for leaders.
The Enabling Architecture Team
Reflecting on the role of architecture teams offering guidance rather than dictating technical choices.
Becoming A Successful Architecture Team
Reflecting on continuous discovery as a practice for successful architecture teams.
Do You Need An Architecture Team?
Reflecting on the need for architecture teams.
Beyond DevOps: Why Teams Should Own Their Runtime Success
Teams who build and run their own services are naturally motivated to improve their operational excellence.
The Adaptive Nature of Software Teams: Why Context Matters
Successful software teams adapt their working methods based on context, recognizing there's no universal approach to team operations.
Reducing Costs Through Friction Elimination
Improve development efficiency by enhancing DevEx, minimizing distractions, and adopting hands-off management practices.